{"id":1525,"date":"2022-06-10T06:39:28","date_gmt":"2022-06-10T12:39:28","guid":{"rendered":"https:\/\/polpo.thesmartestmove2022.com\/la-importancia-del-seo-en-tu-sitio-web\/"},"modified":"2023-03-25T08:28:26","modified_gmt":"2023-03-25T14:28:26","slug":"the-importance-of-seo-on-your-website","status":"publish","type":"post","link":"https:\/\/polpocr.com\/es\/the-importance-of-seo-on-your-website\/","title":{"rendered":"La importancia del SEO en tu sitio web"},"content":{"rendered":"<p>Hoy en d\u00eda el internet se ha vuelto parte de nuestras vidas, pero no solo para las personas sino tambi\u00e9n para los negocios. De hecho, muchos afirman que \u201csi no est\u00e1s en internet eres invisible\u201d. Pero no es suficiente tener un sitio web, adem\u00e1s hay que posicionarlo. \u00bfpero c\u00f3mo? la respuesta yace en la importancia del SEO y en su definici\u00f3n.<\/p>\n\n\n\n<p><strong>\u00bfQu\u00e9 es y cu\u00e1l es la importancia del SEO?<\/strong><\/p>\n\n\n\n<p>El SEO (siglas de Search Engine Optimization) es el m\u00e9todo de posicionamiento de nuestro website en los motores de b\u00fasqueda de forma org\u00e1nica. Es decir, generar y optimizar el contenido en nuestra p\u00e1gina con el prop\u00f3sito que resulte atractivo para las personas que busquen esos temas en los navegadores.<\/p>\n\n\n\n<p>Imaginemos que tenemos una tienda muy surtida, en el principal boulevard de nuestra ciudad, pero en un callej\u00f3n. Probablemente duplicaremos la cantidad de clientes si la tienda en vez de estar all\u00ed, se encontrar\u00e1 en la secci\u00f3n principal, a vista de todos.<\/p>\n\n\n\n<p>Algo similar ocurre con los motores de b\u00fasqueda y las p\u00e1ginas web. Ya que, si tu p\u00e1gina web no es considerada relevante por el motor de b\u00fasqueda, ser\u00e1 ubicada en una posici\u00f3n desventajosa, evitando as\u00ed que se genere tr\u00e1fico dentro de ella y se pierdan clientes o visitantes.<\/p>\n\n\n\n<p>Respiramos en un mundo tecnol\u00f3gico. Una era en la que cualquier persona busca en internet lo que necesita o hasta la soluci\u00f3n a sus problemas. Por tal motivo resulta importante que nuestro contenido sea completamente f\u00e1cil de encontrar. La importancia del SEO est\u00e1 en hacer eso posible.<\/p>\n\n\n\n<p>Ahora bien, aunque mejorar el posicionamiento de nuestra web es algo que buscamos al invertir en SEO, la visibilidad no es la \u00fanica ventaja. Otra de ellas es la credibilidad.<\/p>\n\n\n\n<p>Cuando Google determina que alg\u00fan contenido web es resaltante y digno de estar en las primeras p\u00e1ginas de sus resultados, fomenta otro efecto. El razonamiento de la persona que realiza la b\u00fasqueda le dicta que entre m\u00e1s arriba est\u00e9 el url del negocio m\u00e1s fiable resulta. Como resultado, m\u00e1s confiar\u00e1n en el producto o servicio ofrecido en la web.<\/p>\n\n\n\n<p><strong>\u00bfC\u00f3mo lograr un buen posicionamiento SEO?<\/strong><\/p>\n\n\n\n<p>Existen varios elementos que contribuyen a que tengamos un buen posicionamiento en la web. Estos factores podemos clasificarlos en dos grandes grupos, los factores internos (On-page) y los externos (Off-page).<\/p>\n\n\n\n<p><strong>SEO&nbsp;On-page<\/strong>&nbsp;<\/p>\n\n\n\n<p>Estos son los elementos relacionados con el contenido de la p\u00e1gina web. Son aquellos que hacen atractiva la informaci\u00f3n encontrada en el sitio web para los buscadores y logran que la cataloguen como datos relevantes para sus prop\u00f3sitos. Adem\u00e1s de mantener una informaci\u00f3n actualizada, existen estos factores relevantes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Palabras claves (Keywords).<\/strong> Son todos aquellos t\u00e9rminos, compuestos por una o varias palabras que emplean los usuarios para realizar b\u00fasquedas en plataformas como Google.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Enlaces Internos.<\/strong> Son enlaces que hacen referencias a otros sitios en nuestra propia website. Esto busca incentivar la curiosidad de los usuarios por visitar nuestro contenido interno.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Carga r\u00e1pida de la p\u00e1gina.<\/strong> Google toma muy en cuenta este punto para posicionar una p\u00e1gina. Esto se debe a que un usuario se impacientar\u00e1 si una p\u00e1gina tarda mucho en abrir y probablemente se saldr\u00e1, buscar\u00e1 otra y no volver\u00e1.<\/li>\n<\/ul>\n\n\n\n<p><strong>SEO Off-Page<\/strong>&nbsp;<\/p>\n\n\n\n<p>Son aquellos elementos o estrategias externas que ayudan a robustecer la influencia que nuestro sitio web. Es construir una buena reputaci\u00f3n de nuestro website gracias a las referencias recibidas de otras p\u00e1ginas. Esto ayudar\u00e1 a que nuestro sitio se convierta en relevante y valioso. Entre los m\u00e1s resaltantes tenemos:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Backlinks.<\/strong> Estas referencias externas deben ser naturales y coherentes a temas relacionados al contenido de nuestra p\u00e1gina.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Redes Sociales.<\/strong> En la actualidad resulta pr\u00e1cticamente indispensable mostrar nuestros productos en las redes sociales. Entre otras cosas nos permite tener interacci\u00f3n con los visitantes, as\u00ed como ampl\u00eda nuestro campo para darnos a conocer.<\/li>\n<\/ul>\n\n\n\n<p>En resumen, las t\u00e9cnicas SEO sean internas o externas, resultan necesarias para direccionar tr\u00e1fico de calidad a nuestras p\u00e1ginas web, tienda online o blog. Esto traer\u00e1 como resultado que nuestro sitio logre mejores resultados en la autoridad de dominio, gane credibilidad, confianza y a su vez est\u00e9 mejor posicionado en los buscadores.\u00a0\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Today the internet has become part of our lives, but not only for people but also for businesses. In fact, many claim that &#8220;if you are not on the internet you are invisible&#8221;. But it is not enough to have a website, you also have to position it. But how? the answer lies in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1564,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The importance of SEO on your website - POLPO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/polpocr.com\/es\/the-importance-of-seo-on-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The importance of SEO on your website - POLPO\" \/>\n<meta property=\"og:description\" content=\"Today the internet has become part of our lives, but not only for people but also for businesses. In fact, many claim that &#8220;if you are not on the internet you are invisible&#8221;. But it is not enough to have a website, you also have to position it. But how? the answer lies in the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/polpocr.com\/es\/the-importance-of-seo-on-your-website\/\" \/>\n<meta property=\"og:site_name\" content=\"POLPO\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/polpocr\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-10T12:39:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-25T14:28:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/polpocr.com\/wp-content\/uploads\/2022\/06\/importancia-seo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Frederick Lugo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Frederick Lugo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/polpocr.com\/the-importance-of-seo-on-your-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/polpocr.com\/the-importance-of-seo-on-your-website\/\"},\"author\":{\"name\":\"Frederick Lugo\",\"@id\":\"https:\/\/polpocr.com\/#\/schema\/person\/478956c7161defa77f01fd4e4d9a5f40\"},\"headline\":\"The importance of SEO on your website\",\"datePublished\":\"2022-06-10T12:39:28+00:00\",\"dateModified\":\"2023-03-25T14:28:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/polpocr.com\/the-importance-of-seo-on-your-website\/\"},\"wordCount\":671,\"publisher\":{\"@id\":\"https:\/\/polpocr.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/polpocr.com\/the-importance-of-seo-on-your-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/polpocr.com\/wp-content\/uploads\/2022\/06\/importancia-seo.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"es-CR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/polpocr.com\/the-importance-of-seo-on-your-website\/\",\"url\":\"https:\/\/polpocr.com\/the-importance-of-seo-on-your-website\/\",\"name\":\"The importance of SEO on your website - POLPO\",\"isPartOf\":{\"@id\":\"https:\/\/polpocr.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/polpocr.com\/the-importance-of-seo-on-your-website\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/polpocr.com\/the-importance-of-seo-on-your-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/polpocr.com\/wp-content\/uploads\/2022\/06\/importancia-seo.jpg\",\"datePublished\":\"2022-06-10T12:39:28+00:00\",\"dateModified\":\"2023-03-25T14:28:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/polpocr.com\/the-importance-of-seo-on-your-website\/#breadcrumb\"},\"inLanguage\":\"es-CR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/polpocr.com\/the-importance-of-seo-on-your-website\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CR\",\"@id\":\"https:\/\/polpocr.com\/the-importance-of-seo-on-your-website\/#primaryimage\",\"url\":\"https:\/\/polpocr.com\/wp-content\/uploads\/2022\/06\/importancia-seo.jpg\",\"contentUrl\":\"https:\/\/polpocr.com\/wp-content\/uploads\/2022\/06\/importancia-seo.jpg\",\"width\":880,\"height\":400,\"caption\":\"The importance of SEO on your website\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/polpocr.com\/the-importance-of-seo-on-your-website\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/polpocr.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The importance of SEO on your website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/polpocr.com\/#website\",\"url\":\"https:\/\/polpocr.com\/\",\"name\":\"POLPO\",\"description\":\"Data Analytics &amp; Software Development\",\"publisher\":{\"@id\":\"https:\/\/polpocr.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/polpocr.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-CR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/polpocr.com\/#organization\",\"name\":\"POLPO Data Analytics & Software Development\",\"url\":\"https:\/\/polpocr.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CR\",\"@id\":\"https:\/\/polpocr.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/polpocr.com\/wp-content\/uploads\/2022\/03\/Polpo_Logo_Blue.png\",\"contentUrl\":\"https:\/\/polpocr.com\/wp-content\/uploads\/2022\/03\/Polpo_Logo_Blue.png\",\"width\":228,\"height\":54,\"caption\":\"POLPO Data Analytics & Software Development\"},\"image\":{\"@id\":\"https:\/\/polpocr.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/facebook.com\/polpocr\/\",\"https:\/\/www.instagram.com\/polpocr\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/polpocr.com\/#\/schema\/person\/478956c7161defa77f01fd4e4d9a5f40\",\"name\":\"Frederick Lugo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CR\",\"@id\":\"https:\/\/polpocr.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/96df3c97f31e5b0c3c16557bc9b8bff8dd96381a55e453b1a70fbb5a5a576746?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/96df3c97f31e5b0c3c16557bc9b8bff8dd96381a55e453b1a70fbb5a5a576746?s=96&d=mm&r=g\",\"caption\":\"Frederick Lugo\"},\"url\":\"https:\/\/polpocr.com\/es\/author\/frederick_lugo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The importance of SEO on your website - POLPO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/polpocr.com\/es\/the-importance-of-seo-on-your-website\/","og_locale":"es_ES","og_type":"article","og_title":"The importance of SEO on your website - POLPO","og_description":"Today the internet has become part of our lives, but not only for people but also for businesses. In fact, many claim that &#8220;if you are not on the internet you are invisible&#8221;. But it is not enough to have a website, you also have to position it. But how? the answer lies in the [&hellip;]","og_url":"https:\/\/polpocr.com\/es\/the-importance-of-seo-on-your-website\/","og_site_name":"POLPO","article_publisher":"http:\/\/facebook.com\/polpocr\/","article_published_time":"2022-06-10T12:39:28+00:00","article_modified_time":"2023-03-25T14:28:26+00:00","og_image":[{"width":880,"height":400,"url":"https:\/\/polpocr.com\/wp-content\/uploads\/2022\/06\/importancia-seo.jpg","type":"image\/jpeg"}],"author":"Frederick Lugo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Frederick Lugo","Est. reading time":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/polpocr.com\/the-importance-of-seo-on-your-website\/#article","isPartOf":{"@id":"https:\/\/polpocr.com\/the-importance-of-seo-on-your-website\/"},"author":{"name":"Frederick Lugo","@id":"https:\/\/polpocr.com\/#\/schema\/person\/478956c7161defa77f01fd4e4d9a5f40"},"headline":"The importance of SEO on your website","datePublished":"2022-06-10T12:39:28+00:00","dateModified":"2023-03-25T14:28:26+00:00","mainEntityOfPage":{"@id":"https:\/\/polpocr.com\/the-importance-of-seo-on-your-website\/"},"wordCount":671,"publisher":{"@id":"https:\/\/polpocr.com\/#organization"},"image":{"@id":"https:\/\/polpocr.com\/the-importance-of-seo-on-your-website\/#primaryimage"},"thumbnailUrl":"https:\/\/polpocr.com\/wp-content\/uploads\/2022\/06\/importancia-seo.jpg","articleSection":["Uncategorized"],"inLanguage":"es-CR"},{"@type":"WebPage","@id":"https:\/\/polpocr.com\/the-importance-of-seo-on-your-website\/","url":"https:\/\/polpocr.com\/the-importance-of-seo-on-your-website\/","name":"The importance of SEO on your website - POLPO","isPartOf":{"@id":"https:\/\/polpocr.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/polpocr.com\/the-importance-of-seo-on-your-website\/#primaryimage"},"image":{"@id":"https:\/\/polpocr.com\/the-importance-of-seo-on-your-website\/#primaryimage"},"thumbnailUrl":"https:\/\/polpocr.com\/wp-content\/uploads\/2022\/06\/importancia-seo.jpg","datePublished":"2022-06-10T12:39:28+00:00","dateModified":"2023-03-25T14:28:26+00:00","breadcrumb":{"@id":"https:\/\/polpocr.com\/the-importance-of-seo-on-your-website\/#breadcrumb"},"inLanguage":"es-CR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/polpocr.com\/the-importance-of-seo-on-your-website\/"]}]},{"@type":"ImageObject","inLanguage":"es-CR","@id":"https:\/\/polpocr.com\/the-importance-of-seo-on-your-website\/#primaryimage","url":"https:\/\/polpocr.com\/wp-content\/uploads\/2022\/06\/importancia-seo.jpg","contentUrl":"https:\/\/polpocr.com\/wp-content\/uploads\/2022\/06\/importancia-seo.jpg","width":880,"height":400,"caption":"The importance of SEO on your website"},{"@type":"BreadcrumbList","@id":"https:\/\/polpocr.com\/the-importance-of-seo-on-your-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/polpocr.com\/"},{"@type":"ListItem","position":2,"name":"The importance of SEO on your website"}]},{"@type":"WebSite","@id":"https:\/\/polpocr.com\/#website","url":"https:\/\/polpocr.com\/","name":"POLPO","description":"Data Analytics &amp; Software Development","publisher":{"@id":"https:\/\/polpocr.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/polpocr.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-CR"},{"@type":"Organization","@id":"https:\/\/polpocr.com\/#organization","name":"POLPO Data Analytics & Software Development","url":"https:\/\/polpocr.com\/","logo":{"@type":"ImageObject","inLanguage":"es-CR","@id":"https:\/\/polpocr.com\/#\/schema\/logo\/image\/","url":"https:\/\/polpocr.com\/wp-content\/uploads\/2022\/03\/Polpo_Logo_Blue.png","contentUrl":"https:\/\/polpocr.com\/wp-content\/uploads\/2022\/03\/Polpo_Logo_Blue.png","width":228,"height":54,"caption":"POLPO Data Analytics & Software Development"},"image":{"@id":"https:\/\/polpocr.com\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/facebook.com\/polpocr\/","https:\/\/www.instagram.com\/polpocr\/"]},{"@type":"Person","@id":"https:\/\/polpocr.com\/#\/schema\/person\/478956c7161defa77f01fd4e4d9a5f40","name":"Frederick Lugo","image":{"@type":"ImageObject","inLanguage":"es-CR","@id":"https:\/\/polpocr.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/96df3c97f31e5b0c3c16557bc9b8bff8dd96381a55e453b1a70fbb5a5a576746?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/96df3c97f31e5b0c3c16557bc9b8bff8dd96381a55e453b1a70fbb5a5a576746?s=96&d=mm&r=g","caption":"Frederick Lugo"},"url":"https:\/\/polpocr.com\/es\/author\/frederick_lugo\/"}]}},"_links":{"self":[{"href":"https:\/\/polpocr.com\/es\/wp-json\/wp\/v2\/posts\/1525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/polpocr.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/polpocr.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/polpocr.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/polpocr.com\/es\/wp-json\/wp\/v2\/comments?post=1525"}],"version-history":[{"count":3,"href":"https:\/\/polpocr.com\/es\/wp-json\/wp\/v2\/posts\/1525\/revisions"}],"predecessor-version":[{"id":4533,"href":"https:\/\/polpocr.com\/es\/wp-json\/wp\/v2\/posts\/1525\/revisions\/4533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/polpocr.com\/es\/wp-json\/wp\/v2\/media\/1564"}],"wp:attachment":[{"href":"https:\/\/polpocr.com\/es\/wp-json\/wp\/v2\/media?parent=1525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/polpocr.com\/es\/wp-json\/wp\/v2\/categories?post=1525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/polpocr.com\/es\/wp-json\/wp\/v2\/tags?post=1525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}