{"id":1532,"date":"2022-06-10T06:39:28","date_gmt":"2022-06-10T12:39:28","guid":{"rendered":"https:\/\/polpo.thesmartestmove2022.com\/las-metricas-seo-mas-influyentes\/"},"modified":"2023-03-23T08:38:21","modified_gmt":"2023-03-23T14:38:21","slug":"the-most-influential-seo-metrics","status":"publish","type":"post","link":"https:\/\/polpocr.com\/es\/the-most-influential-seo-metrics\/","title":{"rendered":"Las m\u00e9tricas SEO m\u00e1s influyentes"},"content":{"rendered":"

\u00bfTienes una p\u00e1gina web? Muy bien, ese el primer paso para ocupar un lugar en internet, pero no lo es todo; necesitas aplicar ciertas estrategias de Seo que te ayuden a no solo estar en la web, sino a que te posiciones en la misma. Tambi\u00e9n es importante que te valgas de ciertas m\u00e9tricas para analizar c\u00f3mo va tu avance, a continuaci\u00f3n, te mostraremos las m\u00e9tricas SEO m\u00e1s influyentes<\/strong>.<\/p>\n\n\n\n

Las m\u00e9tricas SEO m\u00e1s influyentes<\/h3>\n\n\n\n

Tal como hemos mencionado al comienzo, la implementaci\u00f3n de estrategias SEO, como parte de tu plan de marketing digital, es vital para tu crecimiento org\u00e1nico dentro de la web; y podr\u00e1s medir el resultado de tu trabajo implementando m\u00e9tricas de evaluaci\u00f3n.<\/p>\n\n\n\n

Sin embargo, dentro de toda la gran cantidad de m\u00e9tricas existentes \u00bfCu\u00e1les son las m\u00e1s importantes a la hora de evaluar tu SEO? para responder esta pregunta, te presentaremos algunas a continuaci\u00f3n y las herramientas que puedes implementas para su respectivo an\u00e1lisis.<\/p>\n\n\n\n

Visitas org\u00e1nicas<\/h3>\n\n\n\n

Esta hace referencia a c\u00f3mo tu sitio web est\u00e1 atrayendo tr\u00e1fico desde Google, en pocas palabras, muestra si tu esfuerzo est\u00e1 teniendo impacto. En este aspecto, hay dos puntos relevantes, las visitas por marca y las visitas no marcas.<\/p>\n\n\n\n

Con esto nos referimos al tipo de visitas que est\u00e1s recibiendo; si las personas te encuentran porque viene a su mente el nombre de tu marca o si, por el contrario, te han encontrado netamente por SEO.<\/p>\n\n\n\n

Estas visitas por marcas no quieren decir que algo est\u00e9 mal, solo que, al evaluar las visitas org\u00e1nicas, debes hacerlo de forma separada, ya que en realidad quieres conocer si te est\u00e1s posicionando a trav\u00e9s de las palabras claves que est\u00e1s implementando.<\/p>\n\n\n\n

Las herramientas que pueden ayudarte a evaluar esta m\u00e9trica son Google Analytics y Search Console.<\/p>\n\n\n\n

Palabras claves posicionadas<\/h3>\n\n\n\n

Esta m\u00e9trica hace referencia a las keywords, o palabras claves que te ayudar\u00e1n a posicionarte dentro de los motores de b\u00fasqueda de Google y lo m\u00e1s importante, si estas palabras claves est\u00e1n trayendo tr\u00e1fico a tu sitio web.<\/p>\n\n\n\n

En este caso, lo mejor es utilizar herramientas de terceros como: SEMRush, Ahrefs y Sistrix.<\/p>\n\n\n\n

Posici\u00f3n de las palabras claves<\/h3>\n\n\n\n

Si bien es cierto que es importante analizar la posici\u00f3n que han alcanzado tus palabras claves, y cu\u00e1les de ellas lo han logrado, es importante tambi\u00e9n saber en qu\u00e9 posici\u00f3n est\u00e1s con dicha palabra clave, por ejemplo, Repostero para bodas<\/em>, qu\u00e9 tan posicionado estas con dicha keywords, y si est\u00e1s mejorando dicho posicionamiento con el tiempo.<\/p>\n\n\n\n

V\u00e1lete de las siguientes herramientas para dicho an\u00e1lisis: SEMRush, Ahrefs, Sistix, Serch Console.<\/p>\n\n\n\n

P\u00e1ginas que traen tr\u00e1fico<\/h3>\n\n\n\n

Con esta podemos analizar cu\u00e1ntos URL dentro de nuestra p\u00e1gina web, nos est\u00e1 trayendo tr\u00e1fico. Un ejemplo de esto puede ser, si dentro de nuestra web, tenemos 100 URLs, pero solo 10 de ellas nos est\u00e1n trayendo tr\u00e1fico, entonces esto nos muestra que las otras 90 no est\u00e1n trabajadas correctamente, y necesitan de nuestra atenci\u00f3n urgentemente.<\/p>\n\n\n\n

Para este an\u00e1lisis, hay varias herramientas que puedes implementar, pero las m\u00e1s precisas son: Google Analytics y Seach Console.<\/p>\n\n\n\n

P\u00e1ginas indexadas<\/h3>\n\n\n\n

Esta m\u00e9trica hace referencia directamente a cuantas URLs dentro de tu web est\u00e1n indexadas. Esto es important\u00edsimo, ya que si dentro de tu web, por ejemplo, tienes 100 URLs, pero solo 10 est\u00e1n indexadas, las otras 90 no aparecer\u00e1n en los motores de b\u00fasqueda, ya que Google solo tendr\u00e1 esas 10 en sus \u00edndices, por ende, es de l\u00f3gica que las otras 90 no posicionen.<\/p>\n\n\n\n

Usa estas herramientas para dicho an\u00e1lisis: Google, Google Seach Console.<\/p>\n\n\n\n

Visibilidad<\/h3>\n\n\n\n

Esta m\u00e9trica nos indica cu\u00e1ntas palabras claves, dentro de todo el set de palabras claves que posees, est\u00e1n posicionadas, cu\u00e1ntas est\u00e1n haciendo verdaderamente valiosas.<\/p>\n\n\n\n

Estas herramientas te ayudar\u00e1n con el an\u00e1lisis de este KPI: Sistix, SEMRuch, Ahrefs.<\/p>\n\n\n\n

Ahora que conoces mejor c\u00f3mo evaluar el progreso de tu web, comienza desde ya a analizar estas m\u00e9tricas, e implementa estrategias que te ayuden a lograr el posicionamiento que tanto deseas.<\/p>","protected":false},"excerpt":{"rendered":"

Do you have a website? Very well, that is the first step to occupy a place on the internet, but it is not everything; you need to apply certain SEO strategies that help you not only be on the web, but to position yourself on it. It is also important that you use certain metrics […]<\/p>\n","protected":false},"author":1,"featured_media":1579,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nThe most influential SEO metrics - POLPO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/polpocr.com\/es\/the-most-influential-seo-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The most influential SEO metrics - POLPO\" \/>\n<meta property=\"og:description\" content=\"Do you have a website? 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