{"id":1535,"date":"2022-06-10T06:39:28","date_gmt":"2022-06-10T12:39:28","guid":{"rendered":"https:\/\/polpo.thesmartestmove2022.com\/plataformas-over-the-top-ott-una-nueva-forma-de-transmision-de-contenido\/"},"modified":"2023-03-22T21:50:20","modified_gmt":"2023-03-23T03:50:20","slug":"over-the-top-ott-platforms-a-new-way-of-streaming-content","status":"publish","type":"post","link":"https:\/\/polpocr.com\/es\/over-the-top-ott-platforms-a-new-way-of-streaming-content\/","title":{"rendered":"Plataformas Over the top (OTT) una nueva forma de transmisi\u00f3n de contenido"},"content":{"rendered":"<p class=\"translation-block\">En los \u00faltimos a\u00f1os la manera en c\u00f3mo se transmiten los contenidos ha sufrido un cambio radical. Los avances tecnol\u00f3gicos y la popularizaci\u00f3n del internet han sido unos de los elementos precisos para que pasemos de ver televisi\u00f3n paga a usar plataformas <strong>Over the top (OTT)<\/strong>.<\/p>\n\n\n\n<p>Este servicio de streaming ha tenido una gran demanda por sus consumidores debido a su f\u00e1cil acceso, puedes usarlo desde tu dispositivo en cualquier lugar, solo necesitas conexi\u00f3n a internet. En este apartado te hablaremos m\u00e1s de este tipo de plataformas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-over-the-top-ott-platforms-what-are-they\">Plataformas Over the top (OTT) \u00bfQue son?<\/h3>\n\n\n\n<p class=\"translation-block\">Las aplicaciones <strong>Over the top (OTT)<\/strong> son plataformas \u201cde transmisi\u00f3n libre\u201d, es decir, que su difusi\u00f3n de contenidos es por medio de internet sin utilizar la forma tradicional. Sin embargo, este servicio tiene su ventaja y desventaja, como ventaja podemos mencionar que desde cualquier m\u00f3vil con acceso a internet podemos ingresar.<\/p>\n\n\n\n<p class=\"translation-block\">Por otro lado, podemos encontrar una desventaja, la calidad de la imagen y el audio se pueden ver afectadas si los megas o el ancho de banda son limitados. Existen tres formas de obtener los <strong>servicios de OTT<\/strong>.<\/p>\n\n\n\n<p>Por suscripci\u00f3n: En este caso el cliente efect\u00faa el pago de forma regular, por lo general, la cancelaci\u00f3n del servicio es mensual o en algunos casos anualmente.<\/p>\n\n\n\n<p>Por publicidad: En esta opci\u00f3n optar al servicio es gratis, solo que de forma intercalada habr\u00e1 anuncios o publicidad entre los contenidos.<\/p>\n\n\n\n<p>Bajo demanda: En este punto el cliente paga por visi\u00f3n, los OTT que tienen esta forma de pago ofrecen un contenido en espec\u00edfico, el consumidor lo escoge y cancela el video. (Amazon prime video channels es un ejemplo de ello)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-classification-of-ott-platforms-according-to-the-technology-used\">Clasificaci\u00f3n de las plataformas OTT seg\u00fan la tecnolog\u00eda empleada<\/h3>\n\n\n\n<p class=\"translation-block\">Las plataformas <strong>Over the top (OTT)<\/strong> se pueden clasificar en funci\u00f3n a las diferentes soluciones tecnol\u00f3gicas que utilices:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-you-can-download-without-a-certain-player\">Puedes descargar sin reproductor determinado<\/h3>\n\n\n\n<p>A trav\u00e9s de internet se transmitir\u00e1 el video en un formato abierto; utilizando un reproductor de video y puede ser descargado en el dispositivo permitiendo la reproducci\u00f3n sin conexi\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-you-can-download-with-a-specific-player\">Puedes realizar descargas con un reproductor determinado<\/h3>\n\n\n\n<p>Los videos son transmitidos a trav\u00e9s de internet en un formato cerrado y necesita un reproductor espec\u00edfico; pueden ser descargados en el dispositivo y reproducirlo sin conexi\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-streaming\">Streaming<\/h3>\n\n\n\n<p>Para usar este servicio es necesario el internet con un formato libre o cerrado; ya que no se reproducir\u00e1 si no tiene conexi\u00f3n y no ser\u00e1 guardado en el dispositivo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-through-an-open-platform\">Por medio de una plataforma abierta<\/h3>\n\n\n\n<p>El video es reproducido en el navegador por medio de internet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-through-the-store\">Por medio de la tienda<\/h3>\n\n\n\n<p>Es necesario descargar la aplicaci\u00f3n ya que se utiliza una plataforma cerrada y es transmitido utilizando internet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-types-of-companies-and-services\">Tipos de compa\u00f1\u00edas y servicios<\/h3>\n\n\n\n<p>Existen diferentes tipos de compa\u00f1\u00edas y servicios seg\u00fan la preferencia o necesidad de los usuarios. Seguidamente te hablaremos de algunos de ellos:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-video-and-television-service\">Servicio de video y televisi\u00f3n<\/h3>\n\n\n\n<p class=\"translation-block\">Netflix: Es unas de las plataformas <strong>Over the top (OTT)<\/strong> m\u00e1s reconocidas y su \u00e9xito ha traspasado fronteras. No solo se encarga de emitir contenidos, sino que tambi\u00e9n produce series, pel\u00edculas y documentales que han sido galardonados con premios internacionales.<\/p>\n\n\n\n<p class=\"translation-block\">Disney plus: Es una de las plataformas <strong>Over the top (OTT)<\/strong> m\u00e1s j\u00f3venes que existen en el mercado. Pero su lanzamiento en Estados Unidos y Espa\u00f1a ha causado revuelo en poco tiempo. Entre sus contenidos podemos encontrar series, pel\u00edculas y grandes cl\u00e1sicos.<\/p>\n\n\n\n<p>HBO: Fue en el 2010 donde lanz\u00f3 su streaming utilizando el nombre de HBO Go. Es reconocida en el mercado por sus series de producci\u00f3n propia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-music\">M\u00fasica<\/h3>\n\n\n\n<p>Spotify: Es una de las aplicaciones de m\u00fasica m\u00e1s conocida en streaming; tiene la opci\u00f3n de escuchar tus canciones preferidas sin el requisito de pagar todos los meses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-communication-services\">Servicios de comunicaci\u00f3n<\/h3>\n\n\n\n<p class=\"translation-block\">En las plataformas <strong>Over the top (OTT)<\/strong> podemos encontrar servicios de comunicaci\u00f3n como Skype que por medio de internet podemos realizar llamadas (dos usuarios), videollamadas (conferencias), comunicaci\u00f3n por texto. Y mensajer\u00edas como telegram y WhatsApp, que nos permite intercambiar mensajes, fotos documentos y realizar videollamadas.<\/p>","protected":false},"excerpt":{"rendered":"<p>In recent years the way in which content is transmitted has undergone a radical change. Technological advances and the popularization of the internet have been one of the precise elements for us to go from watching pay TV to using Over the top (OTT) platforms. This streaming service has had a great demand by its [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1585,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Over the top (OTT) platforms, a new way of streaming content - POLPO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/polpocr.com\/es\/over-the-top-ott-platforms-a-new-way-of-streaming-content\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Over the top (OTT) platforms, a new way of streaming content - POLPO\" \/>\n<meta property=\"og:description\" content=\"In recent years the way in which content is transmitted has undergone a radical change. Technological advances and the popularization of the internet have been one of the precise elements for us to go from watching pay TV to using Over the top (OTT) platforms. This streaming service has had a great demand by its [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/polpocr.com\/es\/over-the-top-ott-platforms-a-new-way-of-streaming-content\/\" \/>\n<meta property=\"og:site_name\" content=\"POLPO\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/polpocr\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-10T12:39:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-23T03:50:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/polpocr.com\/wp-content\/uploads\/2022\/06\/POLPO-REDES_BLOG-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"461\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Frederick Lugo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Frederick Lugo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/polpocr.com\/over-the-top-ott-platforms-a-new-way-of-streaming-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/polpocr.com\/over-the-top-ott-platforms-a-new-way-of-streaming-content\/\"},\"author\":{\"name\":\"Frederick Lugo\",\"@id\":\"https:\/\/polpocr.com\/#\/schema\/person\/478956c7161defa77f01fd4e4d9a5f40\"},\"headline\":\"Over the top (OTT) platforms, a new way of streaming content\",\"datePublished\":\"2022-06-10T12:39:28+00:00\",\"dateModified\":\"2023-03-23T03:50:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/polpocr.com\/over-the-top-ott-platforms-a-new-way-of-streaming-content\/\"},\"wordCount\":667,\"publisher\":{\"@id\":\"https:\/\/polpocr.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/polpocr.com\/over-the-top-ott-platforms-a-new-way-of-streaming-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/polpocr.com\/wp-content\/uploads\/2022\/06\/POLPO-REDES_BLOG-4.png\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"es-CR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/polpocr.com\/over-the-top-ott-platforms-a-new-way-of-streaming-content\/\",\"url\":\"https:\/\/polpocr.com\/over-the-top-ott-platforms-a-new-way-of-streaming-content\/\",\"name\":\"Over the top (OTT) platforms, a new way of streaming content - POLPO\",\"isPartOf\":{\"@id\":\"https:\/\/polpocr.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/polpocr.com\/over-the-top-ott-platforms-a-new-way-of-streaming-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/polpocr.com\/over-the-top-ott-platforms-a-new-way-of-streaming-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/polpocr.com\/wp-content\/uploads\/2022\/06\/POLPO-REDES_BLOG-4.png\",\"datePublished\":\"2022-06-10T12:39:28+00:00\",\"dateModified\":\"2023-03-23T03:50:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/polpocr.com\/over-the-top-ott-platforms-a-new-way-of-streaming-content\/#breadcrumb\"},\"inLanguage\":\"es-CR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/polpocr.com\/over-the-top-ott-platforms-a-new-way-of-streaming-content\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CR\",\"@id\":\"https:\/\/polpocr.com\/over-the-top-ott-platforms-a-new-way-of-streaming-content\/#primaryimage\",\"url\":\"https:\/\/polpocr.com\/wp-content\/uploads\/2022\/06\/POLPO-REDES_BLOG-4.png\",\"contentUrl\":\"https:\/\/polpocr.com\/wp-content\/uploads\/2022\/06\/POLPO-REDES_BLOG-4.png\",\"width\":880,\"height\":461,\"caption\":\"Over the top (OTT) platforms, a new way of streaming content\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/polpocr.com\/over-the-top-ott-platforms-a-new-way-of-streaming-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/polpocr.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Over the top (OTT) platforms, a new way of streaming content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/polpocr.com\/#website\",\"url\":\"https:\/\/polpocr.com\/\",\"name\":\"POLPO\",\"description\":\"Data Analytics &amp; 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